Prince William is no longer considered the public's 'favourite royal'
According to a new YouGov survey, he's been dethroned
It has been a tough year for the royal family, with both King Charles and the Princess of Wales announcing their cancer diagnoses. While the monarch has continued to work throughout his treatment, Kate Middleton released a video explaining why the public had not seen much of her this year and asked for privacy as she starts preventative chemotherapy and recovers.
Despite the turbulent start to the year, Prince William has been praised for honouring his royal obligations while caring for his wife and family. The Prince of Wales is often considered to be one of the most popular British royals, if not the most popular. However, a new YouGov survey shows that the heir to the throne has just been pipped to the post by another member of the royal family. In new data released this week, the Princess of Wales has been named as the UK's favourite royal.
According to the survey, over three quarters of Brits (76%) have a favourable view of Kate, which is a six point increase since the start of 2024. She has just a 15% negative approval rating, meaning she has officially replaced her husband on the top spot. Prince William wasn't far behind in terms of popularity, however, with a 73% positive opinion rating but a slightly higher negative opinion rating than Kate, at 21%.
Following the Wales' is Princess Anne with a positive opinion score of 71%, King Charles with 63% and Prince Edward with 54%. Further down in last place, Prince Andrew has just 6%, followed by Meghan, Duchess of Sussex with 26% and Prince Harry with 31%.
The data states that favourability for the royals varies between age groups, with those aged between 18 and 24 years old having a generally negative view of the family, but a positive view of the Sussexes. Prince William and Kate Middleton are viewed fairly moderately within the same age group, with half (52%) saying they like Kate, and 49% saying they like William.
A similar survey last year listed Princess Anne and Prince William as the two favourite royals, while in 2019 the late Queen Elizabeth II and Prince Harry were crowned the most popular.
The most up-to-date study surveyed 2004 British adults between 2nd and 3rd April 2024.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Jadie Troy-Pryde is News Editor, covering celebrity and entertainment, royal, lifestyle and viral news. Before joining the team in 2018 as the Lifestyle and Social Media Editor, she worked at a number of women’s fashion and lifestyle titles including Grazia, Women’s Health and Stylist, and now heads the Marie Claire UK news desk.
-
Women Who Win: Patricia Gucci on launching Aviteur, learning to find balance, and protecting her father Aldo’s legacy
As part of our Women Who Win series, Patricia shares her proudest and most challenging moments
By Natalie Hughes
-
Moncler just teamed up with Willow Smith for the ultimate futuristic winter collection
Functional and stylish
By Sofia Piza
-
Brad Pitt reportedly has thoughts about Angelina Jolie bringing son Knox to the Governors Awards
By Jenny Proudfoot
-
Kate was caught making an unexpectedly flirty comment about William's beard
By Jadie Troy-Pryde
-
Prince William gave a rare personal update on the 'hardest year of his life'
Prince William
By Jadie Troy-Pryde
-
Why Princess Kate is 'heartbroken' over 'changes' in Prince William
By Jadie Troy-Pryde
-
Why Princess Kate was 'given a blessing' that Diana was denied
By Jadie Troy-Pryde
-
Kate's missing engagement ring is a 'subtle nod' to relationship with William
By Jadie Troy-Pryde
-
Meghan Markle just took a leaf out of Kate's royal book with latest move, says expert
Kate 'continues to inspire Meghan Markle'
By Iris Goldsztajn
-
Princess Kate was 'right' about key detail in the Harry and William fallout
By Jadie Troy-Pryde
-
Princess Kate has called Prince Harry after spotting 'worrying' signs
By Jadie Troy-Pryde