Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Culture

    Why 2016 was the year of the most brilliant and badass feminist hashtags

    Online activism sent women's issues viral in 2016, one badass tweet at a time. Here are our four hashtags of the year

    Tracy Ramsden's avatar
    By Tracy Ramsden
    Published 8 December 2016 In Reports

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    beyonce
    (Image credit: Rex Features (Shutterstock))
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Online activism sent women's issues viral in 2016, one badass tweet at a time. Here are our four hashtags of the year

    #BlackGirlMagic

    The hashtag that celebrates the achievements of black women trended worldwide when Beyoncé’s album Lemonade appeared out of nowhere. Its cultural significance took the #BlackLivesMatter conversation to the next level. ‘Beyoncé amplified the sense of personhood among black women that was already unfolding,’ says Syreeta McFadden, a writer for The Guardian US. ‘Lemonade functioned on so many levels to examine the paradox of black American female experiences… Beyoncé reminded us to confront our complex heritage, to embrace a kind of peace and celebration of it. The message inspired others to engage for effective change globally.’

    A photo posted by on

    #NoWomanEver

    ‘Being screamed at from cars as I walk home has always made me feel safe. It’s nice to know there are men that care,’ said #NoWomanEver. This hashtag took the #EverydaySexism baton and ran with it, injecting a shot of wry humour for a post-Amy Schumer generation. Galvanised by female-focused TV comedies like Phoebe Waller-Bridge’s brilliant Fleabag and Catastrophe creator Sharon Horgan’s stateside show Divorce, smart, funny women held a mirror up to misogyny. Oh, how we laughed.

    You may like
    • Female athletes crossing the finish line at a track and field event Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    • Two women running on a track From Clubs to Marathon Sign-Ups, I’m Witnessing More and More Women Engaging in Sport—Here’s Why It’s Happening
    • Football and Domestic Abuse: Women’s Aid: “He’s Coming Home” After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic

    A photo posted by on

    #WhatIReallyReallyWant

    Take a slice of 90s nostalgia, add a UN message on gender equality and you’ve got a viral hit. That’s what happened when #GlobalGoals asked maverick director MJ Delaney to reimagine the Spice Girls’ Wannabe video, which celebrated its 20th anniversary in 2016. Ending child marriage and violence against women and ensuring quality education for girls everywhere were what we really, really wanted. And as celebrities such as Victoria Beckham and Emma Watson jumped on the hashtag, it felt like genuine girl power.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    A photo posted by on

    #RepealThe8th

    People power brought the abortion conversation to the fore. In Ireland, where abortion is banned, @TwoWomenTravel live-tweeted their emotional journey to the UK for a procedure. This followed the three-month suspended prison sentence given to a woman from Northern Ireland for taking abortion pills. #RepealThe8th trended on Twitter, calling on Taoiseach Enda Kenny to repeal Ireland’s Eighth Amendment, which states abortion is illegal. The pressure is now on for the Irish government to call a referendum in 2018 on whether to overturn the ban.

    A photo posted by on

    Tracy Ramsden
    Tracy Ramsden
    Social Links Navigation
    Read more
    Female athletes crossing the finish line at a track and field event
    Fitness Why We Should Care About Sexualisation in Women's Sport—and How It’s Bigger Than Sydney Sweeney
    Two women running on a track
    Fitness From Clubs to Marathon Sign-Ups, I’m Witnessing More and More Women Engaging in Sport—Here’s Why It’s Happening
     
     
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
    Some of the best female athletes in the world right now, plus the ones to watch, featuring Dina Asher Smith, Faith Kipyegon, Keely Hodgkinson, Serena Williams and Simone Biles
    Fitness 50 Influential Female Athletes To Know, Watch, and Follow—in 2026 and Beyond
     
     
    Latest in Culture
    The best things to do this September
    Culture The Agenda: The New-Season Cultural Reset
    a collage of best books to read for autumn 2026
    Culture From Murders and Ghosts to Film Stars and Literary Fiction—these are the must reads for summer
     
     
    Notting Hill Carnival
    Culture The Agenda: How to Spend Your Finite Free Time Well This Summer
    B _ W - Woman reading book with wine in natural sunlight - TVS
    Culture 9 of Britain's 10 Bestselling Novels Begin With a Dead Woman. I Asked Authors, Literary Experts and a Criminal Behavioural Analyst Why
     
     
    Latest in Reports
    The Fertility Gold Rush
    Female health The Fertility Gold Rush — How Big Business Took Over Baby-Making
    Kansas City Chiefs NFL player Harrison Butker giving a press conference
    Life Harrison Butker's speech about women's role as "homemakers" is being widely criticised
     
     
    Online safety violence against women
    Culture “Our appetite for watching women fail does contribute to the rest of our behaviour online.”
    Oscar Pistorius leaves the North Gauteng High Court in 2016 in Pretoria, South Africa
    Life Reeva Steenkamp's mother has spoken out as Oscar Pistorius is released on parole
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.