Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life

    How to say sorry like you mean it

    Is it too late now to say sorry? No. Here's how

    By Marie Claire
    Published 16 April 2016 In How Tos

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    sorry
    sorry
    (Image credit: Rex Features (Shutterstock))
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Is it too late now to say sorry? No. Here's how

    Elton John had it in a nutshell when he said ‘sorry seems to be the hardest word’. Apologies are tricky, and if you’re cursed with RBF (that's resting bitch face) they can just come off as insincere.

    Luckily, researchers from the University of Ohio are here to help, as they reckon they’ve cracked the code for making an apology sound meaningful. According to Roy Lewicki, lead author of the study and professor of management and human resources at the university’s business school, there are six key elements to a good apology. Let’s take them step-by-step.

    Express regret

    First off, admit that you messed up. Remember when Hagrid accidentally let slip about the philosophers stone being at Gringott’s? Channel that feeling.

    You may like
    • A woman's collarbones with a shell necklace and slip camisole top "Protecting Your Boundaries" Is One of 2026's Biggest Buzzphrases—But Therapists Say We're Using It Wrong
    • A woman stretching on a yoga mat Forget Morning Routines—Experts Say 'Micro-Recovery' Is the Wellness Habit to Prioritise
    • Eva Syti, yoga coach, ARC sauna leader and breathwork practitioner Most People Think They're Manifesting Correctly—But Usually Miss These 3 Essential Steps

    Explain what went wrong

    There’s nothing more awkward than apologising for completely the wrong thing. Establish exactly what it is you’re apologising for early on, so they’ve got a chance to set you straight.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Acknowledge your responsibility

    There’s nothing worse than a half-baked apology. You might as well say, "Sorry you’re so oversensitive". Lewicki says, ‘Our findings showed that the most important component is an acknowledgement of responsibility. Say it is your fault, that you made a mistake.’

    Say you want to change

    What to read next
    • A woman lying on the floor scrolling on her phone If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
    • How to keep long nails clean My Long, Natural Nails Never Look Clean—Here’s How 3 Nail Experts Recommend Keeping Them Salon-Fresh
    • Two women at the beach, friends spending the day together Trust Me, I'm a Behavioural Scientist—Friendships Are One of the Most Powerful Yet Overlooked Health Tools

    There’s no point apologising for something you’re only going to do again in a week. Vow to make some changes, so the person knows that you’re on the path to no longer being a douchebag.

    Offer to fix things

    'Talk is cheap,' says Lewicki. 'But by saying, "I’ll fix what is wrong," you’re committing to take action to undo the damage.' Spend a little time and effort thinking about how to fix the situation, even if it puts you out.

    Ask for forgiveness

    This is the weakest element of your apology, but it’s always worth tagging it on at the end. It puts the ball firmly in their court, and makes you look even more pathetic. Now is the time to swallow your pride and grovel like you have no shame.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    A woman's collarbones with a shell necklace and slip camisole top
    Wellbeing "Protecting Your Boundaries" Is One of 2026's Biggest Buzzphrases—But Therapists Say We're Using It Wrong
    A woman stretching on a yoga mat
    Wellbeing Forget Morning Routines—Experts Say 'Micro-Recovery' Is the Wellness Habit to Prioritise
     
     
    Eva Syti, yoga coach, ARC sauna leader and breathwork practitioner
    Wellbeing Most People Think They're Manifesting Correctly—But Usually Miss These 3 Essential Steps
    A woman lying on the floor scrolling on her phone
    Female health If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
     
     
    Latest in Life
    Dangers of sharing photos of children online
    Life I Used to Share Photos of My Daughter Online. Horrifying New AI Data Has Made Me Stop
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
     
     
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
     
     
    Latest in How Tos
    Bermuda Shorts
    Shopping Bermuda Shorts Are Trending With Gen Z and Millennials—Here Are the Shoes and Tops That Make Them Look Grown-Up
    Health freelancer Ellie-Mae Hammond trying six weeks of upper arm workouts
    Fitness I Tried a Renowned Trainer's Go-To Arm Workout—After 6 Weeks, I Have Better Posture, More Energy, and Newfound Confidence
     
     
    Personal Trainers Swear By These 10-Minute Arm Workouts—And You Don't Even Need Any Equipment
    Health and Fitness Personal Trainers Swear By These 10-Minute Arm Workouts—And You Don't Even Need Any Equipment
    Florrie Thomas
    Fashion What to Pack for Every Type of Holiday, From Mountain Escapes to Spa Retreats and Family-Friendly Resorts
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.