Introducing: Everyday Effect

Change in the world isn’t always driven by the fast-paced or the futuristic; by the sensational or the extreme: sometimes change starts a bit closer to home.

Change in the world isn’t always driven by the fast-paced or the futuristic; by the sensational or the extreme: sometimes change starts a bit closer to home. That’s why P&G – the company behind some of our best-loved brands including Max Factor and Pantene – has launched the Everyday Effect campaign, encouraging us all to embrace the things we do that make our lives that little bit easier - or even a little bit more special - every day.

It’s all about appreciating those ordinary moments and how big an impact they really have on our lives, as all-round domestic goddess Kirstie Allsopp says: 'As a working mum I know that at times of change nothing makes as big an impact as someone making everyday tasks that little bit easier. This can have an extraordinary ripple effect, and that’s something that P&G’s been committed to doing for 175 years. We all need to appreciate the power of The Everyday Effect'.

To help YOU discover the Power of the Everyday Effect, P&G have created a series of Blue Boxes to giveaway, filled with their latest and greatest product innovations! There are 3 boxes to choose from focussing on 3 crucial life changes, and the products that will best bring to life The Everyday Effect for each of these periods: having a baby, returning to work, or having a child leave home for the first time. To apply for one of the 3,500 boxes up for grabs, all you have to do is go to www.everydayeffect.co.uk and tell P&G about a time when YOU have experienced the Everyday Effect in YOUR life*. So what are you waiting for?

For more information, check out www.everydayeffect.co.uk for loads of amazing tips, tricks, insights and more. And don’t forget to like P&G’s Facebook page to get all the latest news and fabulous offers.

*Closes 31st July 2013. T&Cs apply