Why This Jenny Packham Wedding Dress Is The Talk Of The Internet…

See the coveted wedding dress that's bagged a new title for Kate Middleton's go-to British designer. Ooh.

Jenny Packham has another accolade to add to its history books as it becomes the ‘most-pinned designer of 2013’ on Pinterest.

Kate Middleton’s go-to designer has its Spring Summer 2013 Bridal collection to thank for the title, as its stunning Esme gown became the most-shared image by UK Pinterest users.

The Duchess of Cambridge also did her bit to boost the British brand’s popularity over the past 12 months, as she looked to Jenny Packham for her first red carpet appearance following the birth of Prince George.

Kate’s floor-length frock quickly became one of our favourite fashion moments of the year, and we’re sure the Jenny Packham camp agrees.

To celebrate the news (and subsequent demand for its signature designers), Jenny Packham will launch its own Pinterest brand board this year.

Meanwhile, Victoria Beckham can enjoy her status as the ‘most-pinned celebrity’ of 2013.

Did you pin Jenny Packham’s Esme wedding dress to your Pinterest board?

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