Why The Fashion Industry Is Excited About Jeremy Scott's New Moschino Role

It's the story that's made headlines across the world today. Jeremy Scott is the new creative director at Moschino – here's why everyone's excited

Jeremy Scott is the talk of the fashion industry today as his new appointment was broadcast to the world via Twitter this morning. The designer – who started out an an intern at Moschino – will be sitting at the helm of the Italian brand with immediate effect, as creative director.

As news of Jeremy's appointment flooded the social networking site, celebrities in their droves offered their messages of congratulations and support, with Kylie Minogue tweeting: '@ITSJEREMYSCOTT & @Moschinofficial WOW! congrats!'

Pixie Geldof, Miley Cyrus, Nicky Hilton, Rita Ora and Eli Roth have all tweeted messages of congratulations, while this afternoon the designer's name has been trending on Twitter.

Marie Claire's fashion director Jayne Pickering said today: 'Wow! What a fab appointment, perfect partnership. Very clever of Moschino to get him on board.'

So why is everyone so excited?

Jeremy's rise to success is so inspiring because he started out as an intern at the company. He's dressed a whole bunch of celebrity names and worked with Adidas. And his role at Moschino really IS the perfect partnership. And he expains...

He told Style.com: 'It’s kind of a fairy-tale story. I was the [Moschino] intern, and now I’m running the company.

'For me, one of the key elements of Moschino is humour. It’s one of the few houses that has humour, and it’s the same thing for me. Another one of the bonding elements is their written messages that express thoughts and twist ideas. We share an obsession with poking fun at fashion. Whimsy, also.'

Jeremy will fly to Milan this week to begin work on his Moschino AW14 collection, which he will debut at Milan Fashion Week in February.

Can't. Wait. 

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