Why Juicy Couture Is Bound To Be The New IT Brand In Your AW15 Wardrobe...

Thought Juicy Couture was all about velour tracksuits? With a trend-savvy AW15 collection, it's time to celebrate a new era, says our Fashion Editor Lucia Debieux...

Thought Juicy Couture was all about velour tracksuits and Los Angeles IT girls? With a trend-savvy AW15 collection, we say it's time to celebrate a new era.

The luxury lifestyle brand has quietly been upping its game over the last few seasons and we are seriously impressed with the results. No longer reserved for ladies who lunch, we'll be stocking up on the fun accessories, tailored tweed pieces and the faux fur coats - just in time for the new season.

If Juicy Couture's summer collection of palm print rompers, crochet espadrilles and boho peasant tops isn't already in your suitcase, um, what are you waiting for? We're calling them holiday essentials. Plus the brand's summer sale is currently in full force online, so join the party here and grab your bargain.

But if you are waiting patiently for the cold weather snap to drop and stock up on autumn winter, then their new campaign shot by super star photographers Mert and Marcus should be on your radar. With a collection full of statement coats, coloured tweed co-ords and festive lace we can't wait to pound the pavements and snap them up.

It's long been our mantra to mix high street buys with our latest designer splurges so, with its bridge brand price points and high end quality, Juicy's new collections will slot perfectly into our existing wardrobes. We all know that the cool girl's guide to dressing well is mixing up your brands (say, your favourite COS trousers with that amazing Celine shirt you invested in), so why not experiment with a wider range of brands and make your style stand out for all the right reasons? No one wants to be the girl wearing all the clothes you saw on your mate last week, do they? We say shop less and shop better.