Victoria Beckham to launch first e-commerce site

The designer will launch a transactional website for the first time in her eponymous label's history

After another hugely successful year for the Victoria Beckham brand, the label will now expand into the digital realm with the launch of its first e-commerce website.

Currently just an online lookbook for the label's collections, the new site, which is set to go live in early spring 2013, will be e-commerce and offer VB fans the opportunity to shop online for the first time in the brand's history.

As well as transactional sales, the revamped site will also feature interactive social media tools that allow visitors to share content across their own personal accounts, as well as the numerous Victoria Beckham channels including Twitter and Facebook.

CATWALK: VICTORIA BECKHAM S/S 2013

What's more, it will give unprecendeted access to the designer's thoughts and ideas, such as a personal edit of the former Spice Girl's favourite pieces from the spring/summer 2013 collections including accessories, eyewear, denim and Victoria, Victoria Beckham.

Victoria said in a statement: 'My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer.'

She continued: 'The site will be ever evolving, featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer.'

The e-commerce site will serve customers in the UK, US and Europe to begin with, with further plans to roll out sales across additional territories in the future.

ROMEO BECKHAM MODELS FOR BURBERRY

LATEST FASHION NEWS