Collective yyyaaasssss all round!
Brace yourselves. VB announced this morning that she’s lending her immaculate design aesthetic to American high-street retailer Target. Fresh off the fervour caused by her Victoria Beckham makeup line with Estée Lauder which launched earlier this year, she took to Instagram to share her excitement about the Victoria Beckham for Target collection, which is set to launch April 9, 2017.
She captioned the above pic: ‘So excited to announce my new limited edition collaboration with @Target! Inspired by my VVB collection, coming April 2017 x vb #VBxTarget’.
Following in the footsteps of Peter Pilotto, Rodarte and many other high profile designers – and after ‘several years of talks’– Victoria’s decision to partner with Target came down to a desire to reach a broader audience, and to empower more women through her designs:
‘I can reach so many more women through working with Target,’ she told the Business of Fashion. ‘It's not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven't been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn't be only people who can afford to spend a certain amount of money.’
The limited-edition collection includes clothing and accessories, though sadly that doesn’t mean shoes or handbags. For the colour palette and silhouettes, Victoria looked to her diffusion line Victoria, Victoria Beckham for inspiration. She also revealed that it will be a joyful line, full of bold prints: ‘It's quite girly, fun, happy…I’ve always said [the VVB collection] is the other side to my personality, it’s the other half of my suitcase. The fun side of me.’
The line marks her first foray into childrenswear, which Harper will no doubt be very pleased about. ‘Kids is something I've wanted to do for a long time,’ she said. ‘That may well be the next category that I really go into. Who knows.’ Comprising more than 200 items, priced between $6 and $70 (about £4.90 and £57.05), and running from a UK size 6 to size 24, the line also notably marks the first time that plus-size product from a designer collaboration will be available in-store (these sizes are usually only available online).
While Target now offer pricing in pound sterling, and helpfully calculate all tax and custom duty at the checkout, selected key pieces from the collection will also sell on her eponymous website, victoriabeckham.com.
To recap, set a diary reminder for April 9, 2017 and prepare to shop fast once the collection goes live as it will only be available until April 30 (or until supplies last!).
