Tu is embracing all boobs, big or small, and it's a joyous thing

To quote Marie Kondo (anyone else obsessed?), Tu's new lingerie campaign is sparking much joy. For starters, the name includes (.)(.). Secondly, its tagline is 'all boobs welcome'.

I personally have small ones, but some of my friends have big boobs. Although I've now come to love them, I used to want a boob job, and I know some of my friends with big breasts wish they could have them reduced. It turns out we are the norm.

Because Tu found in a survey that 58% of women wish their boobs were different and 71% believe that advertising presents an unattainable image of breasts.

With that in mine, it is launching the ‘All Boobs Welcome’ campaign in early Feb, to inspire body confidence by normalising the nation’s knockers.

To tie in with the campaign, there will be a Tu Boob Pop Up (get tickets here) in Covent Garden, running from 6-10 February, giving women the chance to be fitted by a professional, shop the latest selection of bras (ranging from sizes 32A-42GG) and take part in a series of creative workshops aiming to leave them feeling great about themselves and their bodies, like podcasts and live drawing.

Time to love your boobs, just as they are.