Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Style

    Tom Daley Is The New (Super Cute!) Face Of Adidas

    The British diving superstar makes the sporty NEO label look effortlessly cool

    By Ali Gray
    Published 10 February 2014 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Tom Daley is the face of Adidas NEO label
    Tom Daley is the face of Adidas NEO label
    (Image credit: Adidas)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    The British diving superstar makes the sporty NEO label look effortlessly cool

    Of course, we prefer to see Tom Daley decked out in his skimpiest Speedo with his awesome abs on display. But we do understand that a guy has to wear clothes - at least some of the time. 

    And if we can't see him nearly naked, we'll happily take scoping him in his new Adidas ad campaign.

    Tom Daley is the face of Adidas NEO label

    Tom Daley is the face of Adidas NEO label

    The adorable British diving sensation (who won a bronze medal in the 2012 Olympics) has just been named as the UK brand ambassador for the Adidas NEO label - and he looks darn cute in the youthful fashions. 

    'It's great to be working with the adidas NEO Label, a brand for teens with stylish and easy to wear looks - perfect for living your style,' Daley, 19, said about his new gig. 'The jumper I wore for the NEO shoot is one of my favourites at the moment. It's a twist on a standard jumper and it's exactly what I like to throw on after training with a pair of jeans.'

    You may like
    • Cara My Life in London Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
    • Naomi Osaka Sport Walk On Fashion Moment Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
    • A montage of photos from the F1 Grand Prix of Great Britain at Silverstone Circuit How the British Grand Prix Has Become the UK’s Most Glamorous Sporting Weekend

    Tom Daley is the face of Adidas NEO label

    Tom Daley is the face of Adidas NEO label
    (Image credit: Adidas)

    A rep for Adidas added that Daley will be 'inspiring teens with fresh and stylish looks' throughout the year. 

    It seems like a fitting job for the Splash! host, who inspired teens (and adults) with his bravery back in December. Daley received an outpouring of support after posting a YouTube video in which he revealed he was in a romantic relationship with a man. 

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    He later confirmed that his boyfriend is Hollywood screenwriter Dustin Lance Black - and he's been posting adorable couple selfies on Instagram ever since.

    Tom Daley and Dustin Lance confirm their relationship on Instagram

    Tom Daley and Dustin Lance confirm their relationship on Instagram

    'My mum has been so supportive as well,' Tom said in his video. 'All of my friends and family that I've told have been so supportive, which has been great. My friends and family have supported me and I hope you guys can too.'

    You've got our support, Tom!

    Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for 'marie claire magazine'), Nook or Google Nexus.

    Ali Gray
    Social Links Navigation
    Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK. 
    Read more
    Cara My Life in London
    Fashion Cara Delevingne on Designing Her First Collection for Topshop and London's Best-Kept Secrets
    Naomi Osaka Sport Walk On Fashion Moment
    Fashion Forget the Front Row—The Most Exciting Fashion Moments Are Happening at Tournament Walk-Ins
     
     
    A montage of photos from the F1 Grand Prix of Great Britain at Silverstone Circuit
    Health and Fitness How the British Grand Prix Has Become the UK’s Most Glamorous Sporting Weekend
    Staud Listing
    Shopping This New York-Based Label Made Its Name With Bags—Now Everyone Wants the Clothes
     
     
    Latest in Style
    Mytheresa Linkby
    Shopping I’m a Fashion Director—Any of These 13 New-In Autumn Buys Would Make a Great Addition to Your Forever Wardrobe
    Autumn/Winter 2026/27 Trends
    Fashion Want to Know What to Wear Tomorrow? These are 7 Key Autumn/Winter 2026 Looks Setting the Tone for the Season Ahead
     
     
    Secondhand September: Women shopping secondhand
    Fashion I’m a Sustainable Fashion Expert: My Top Tips for Avoiding Fakes When Shopping Pre-Loved Designer
    Mariko Kuo
    Shopping I’m a Corporate Lawyer, and This is How I'm Wearing these 3 Trouser Trends at Work
     
     
    Latest in News
    New Beauty Launches Romilly Wilde / Cécred / Bobbi Brown
    Beauty The Beauty Digest: Cécred Comes to the UK, Romilly Wilde Returns & £22 Skincare Gets Serious
    The Beauty Digest: New Products to Know
    Beauty The Beauty Digest: A Foundation With Infinite Shades, Diptyque Does Bodycare, and the Exhibition Every Beauty Lover Should See
     
     
    Eva Omaghomi
    Fashion After 17 years in the Royal Household, Eva Omaghomi Talks Bringing African Design Talent to Harrods
    New Beauty Products: The Beauty Digest
    Beauty The Beauty Digest: Dyson Does Teeth, Fenty Rips Up the Rulebook (Again) and a Surprisingly Fragrant Week for Dogs
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.