Tom Daley Is The New (Super Cute!) Face Of Adidas

The British diving superstar makes the sporty NEO label look effortlessly cool

Tom Daley is the face of Adidas NEO label
Tom Daley is the face of Adidas NEO label
(Image credit: Adidas)

The British diving superstar makes the sporty NEO label look effortlessly cool

Of course, we prefer to see Tom Daley decked out in his skimpiest Speedo with his awesome abs on display. But we do understand that a guy has to wear clothes - at least some of the time. 

And if we can't see him nearly naked, we'll happily take scoping him in his new Adidas ad campaign.

Tom Daley is the face of Adidas NEO label

Tom Daley is the face of Adidas NEO label

The adorable British diving sensation (who won a bronze medal in the 2012 Olympics) has just been named as the UK brand ambassador for the Adidas NEO label - and he looks darn cute in the youthful fashions. 

'It's great to be working with the adidas NEO Label, a brand for teens with stylish and easy to wear looks - perfect for living your style,' Daley, 19, said about his new gig. 'The jumper I wore for the NEO shoot is one of my favourites at the moment. It's a twist on a standard jumper and it's exactly what I like to throw on after training with a pair of jeans.'

Tom Daley is the face of Adidas NEO label

Tom Daley is the face of Adidas NEO label
(Image credit: Adidas)

A rep for Adidas added that Daley will be 'inspiring teens with fresh and stylish looks' throughout the year. 

It seems like a fitting job for the Splash! host, who inspired teens (and adults) with his bravery back in December. Daley received an outpouring of support after posting a YouTube video in which he revealed he was in a romantic relationship with a man. 

He later confirmed that his boyfriend is Hollywood screenwriter Dustin Lance Black - and he's been posting adorable couple selfies on Instagram ever since.

Tom Daley and Dustin Lance confirm their relationship on Instagram

Tom Daley and Dustin Lance confirm their relationship on Instagram

'My mum has been so supportive as well,' Tom said in his video. 'All of my friends and family that I've told have been so supportive, which has been great. My friends and family have supported me and I hope you guys can too.'

You've got our support, Tom!

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.