The World Cup goes luxury with Louis Vuitton...
Louis Vuitton is really honing in on the whole ‘sports luxe’ trend by taking the term quite literally. The French fashion and leather goods house has designed this year’s World Cup trophy case.
It’s only fitting that the world’s most-desired football trophy comes in an equally desired case. The up-right trunk, which opens from the front and top, retains Vuitton’s signature monogram print and holds the 6.175 kg, solid 18-carat gold trophy securely.
‘We are very proud to have been chosen by FIFA to dedicate our know-how to creating the case for the most beautiful trophy: the FIFA World Cup Trophy,’ LV’s head of communications Antoine Arnault told FIFA.
‘From the legendary bed-trunk developed by Georges and Louis Vuitton in 1868 for the explorers, to the case for the oldest sporting trophy – the America’s Cup – and the special order for the iPod case from a well-known designer, the Maison has always combined clever and elegant ways to satisfy the very specific needs of its clients, allowing them to express their uniqueness or achieve their dream.’
To the victor go the spoils, as they say...
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