The new Marks & Spencer campaign has generated quite a buzz. Come and find out why...
Marks & Spencer has unveiled its autumn/winter 'leading ladies' campaign, featuring 12 famous and inspirational British women.
And what a bold campaign it is.
The images shot by acclaimed photographer Annie Leibovitz feature Helen Mirren (there has been much speculation as to whether she would be involved), Ellie Goulding, artist Tracey Emin, ballerina Darcy Bussell, acid attack victim Katie Piper, singer Laura Mvula, Grace Goddington, Olympic boxer Nicola Adams, author Monica Ali, nurse Helen Allen, model Karen Elson, and CEO of Save the Children Jasmine Whitbread.
Talk about an incredible line-up.
According to Marks & Spencer, each woman was picked for their their 'strong sense of personal style and inspirational achievements.'
To kick off the new much-hyped campaign, Dame Helen Mirren, told The Sunday Times: 'As women pass the age of 45 it doesn't mean they're not interested in fashion anymore. You don't have to start looking like a granny.'
She claimed she was a regular M&S shopper, buying underwear, 'basics' and comfortable clothes.
Controversial artist Tracey Emin, also insisted that she regularly wears the brand, saying she spends 'half her life' in their pyjamas.
The brand has managed to create quite a buzz around its upcoming campaign, which sees the high street store heading in a new direction, thanks to the appointment of new style director Belinda Earl.
About the new campaign, Steve Sharp, creative director at M&S said: 'We wanted to mark this moment with a confident statement about UK style. The British have a history of being creative and pioneering and these women represent just that. As industry leaders in their field, they make a significant difference that has seen them break boundaries, challenge stereotypes and create visionary artistic work.'
The M&S autumn/winter 2013 collection has certainly got the fashion world talking, and many of the key pieces from the range have shot straight to the top of our wishlist, but will this translate into sales for the brand and will the no doubt monumental amount of money they spent on this campiagn pay off? Watch this space, ladies.
What do you think of the new Marks & Spencer campaign? Are you tempted to check out the autumn/winter collection? Are you inspired by the 12 leading ladies M&S has chosen? Let us know your thoughts in the comment box below. Our verdict on Marks & Spencer's makeover
See our favourite pieces from the Marks & Spencer autumn/winter collection
