The (literal) rise of frong swimsuits and their very real #FashionFail potential...

Everybody’s Fronging. But what the heck is it?

Remember when Pamela Anderson rocked that red one-piece in Baywatch and everyone everywhere went bananas for high cut, leotard-style swimwear?

Well now the ultimate hip revealer is back, and looking more extreme than ever before – so much so that it’s actually been dubbed the Frong, or frontal thong, by its new generation of fans.

The Frong is trending again thanks to stars like Beyoncé and Nicki Minaj, posing up an Insta-storm in their holiday snaps as well as featuring the Frong in their new joint music video for Feeling Myself.

Every Kardashian worth their Hollywood app was on Bae-watch this summer in St Barts (yes, they’re calling it Bae-watch) as Khloe, Kendall and Kylie all frolicked around on a yacht in a Frong. Nodding to the late 80s / early 90s origins of the trend, Kylie Jenner even borrowed her mum’s actual retro Body Glove. Uhmazing.

As haute as they look (if you’ve got hyper toned pins and a perfectly pert booty) we’ve spotted more than a few #FashionFails waiting to happen with this one…

1. The Front Wedgie We didn’t want to use the word floss, but... This swimsuit is sooo not suitable for watersports, diving, breast stroke or any other movement. At all.

2. The Tan Lines Do not wear your Frong before, during or after tanning. The super-high leg will either create a weird, coordinating high tan line, or reveal the white bits left behind by your previous, regular cut swimsuit. Yikes.

3. The Attitude You’ve got to wear The Frong and not let The Frong wear you. Without some serious beach confidence, you’ll be less Pamela, more total face-palm.

4. The Waxing Seriously? Don’t even get us started…

See more pictures of celebrities wearing the Frong trend in the gallery above...