The 2Birds bridesmaids dress you can wear 15 different ways

Why an ex Wall Street banker is set to banish the ultimate wedding style dilemma

It's the fashion conundrum every bride dreads - just what do you put your bridesmaids in when they're all different sizes and shapes?

An ex-Wall Street banker, Ariane Goldman, has already set the US on fire with her solution, the 2Birds dress, and now she's coming over here.

A veteran bridesmaid (at four different friends' weddings) who got married herself three years ago, Goldman was frustrated by not being able to find a bridesmaid dress that looked good on everyone - no matter what their shape and size - and could also be worn again after the wedding. 

The design she came up with was inspired by 1970's designer Norma Karmali's revolutionary Infinity dress and can be twisted, knotted, folded and wrapped in about 15 - yes, count 'em - ways. 

2Birds has gone down a storm in the US - it's been featured on the Martha Stewart show, no less - and her UK website goes live this week. She's also opening a store in West London on 22nd January.

Is she the bridal equivalent of Diane von Furstenberg? Not exactly - it's so chic we think it's a shame to save it for a wedding...