We're already on it
Blame it on the cold, or the need to try one last trend before the end of 2017 (if you're bored with your camel coat already), but my Instagram feed has been literally covered in teddy coats. Not quite faux fur, not exactly faux shearling, it is more the texture of a teddy bear. Hence the name.
As you can imagine they can keep you nice and warm in freezing temperatures, without compromising on style if, like me, you just can't make the whole puffa jacket happen.
The teddy had a fashion moment back in AW13 when it graced the catwalks of Max Mara, Tommy Hilfiger and Dries Van Noten, and then the shoulders of Kim Kardashian, Carine Roitfeld and the likes of Alexa Chung - and it couldn't be coming back at a better time.
So how do you wear it for AW17? This season, it's more about the seventies nod, as seen at Chloé, Miu Miu and Dries Van Noten. Think floaty midi dresses, wide leg trousers and ankle boots.
Don't be afraid to mix things up when it comes to texture either, the teddy goes surprisingly well with velvet.
The high street us thankfully full of gorgeous options, leading with this stylish Whistles option by way of ASOS, which caught my eye on Instagram. Shop my favourites below:
Shop now: Whistles Ultimate Teddy Coat for £295 from ASOS
Shop now: FREE PEOPLE Teddy cream faux shearling jacket for £120 from Harvey Nichols
Shop now: Teddy Double Breast Coat for £95 from Topshop
Shop now: TEDDY FAUX FUR COAT for £89 from Warehouse
Shop now: FAUX FUR COAT for £79.99 from Zara
Come January 2018, expect to see this coat a lot on the tube.
Get in on the trend now or regret it later.
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