The Simone Rocha x H&M collection is now live but it's selling out fast


The Simone Rocha x H&M collection has finally launched, and it's selling out fast, so you'd better be quick.
The high-street chain announced earlier this year it was collaborating with Irish designer Simone Rocha, for a collection that embodies her outrageously feminine, extravagant and fun ethos.
Rocha said in a statement, 'I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.'
The collection is across womenswear, menswear and childrenswear, a first for Rocha. Each category will include a full wardrobe, including occasionwear - think tulle dresses and tailoring - alongside knits, shirting, outerwear, casual t-shirts and accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.
There are some of the designer's signature silhouettes (puff sleeves and full skirts) as well as florals, luxe textures of sequins, beading and metallics, as well as a dreamy colour palette of creams and pinks.
Here's a behind-the-scenes glimpse of the campaign for you, starring the likes of Normal People actress Daisy Edgar-Jones and sisters Adwoa and Kesewa Aboah, models and activists.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
-
Gucci launches The Art of Silk celebrating it's rich legacy of timeless silk scarves
Iconic
By Lily Russo-Bah
-
What does the Spring Statement mean for me?
Millions of British households are being hit with a wave of household bill hikes and welfare cuts — So how will the Spring Statement impact women like you?
By Mischa Anouk Smith
-
Introducing the expert judges of the first ever dedicated Marie Claire UK Fragrance Awards
They know a good scent when they smell one
By Lollie King