Rosie Huntington-Whiteley turns on the style to launch her lingerie line at M&S

The glamorous model headed to M&S' flagship Marble Arch store in London today to launch her Rosie for Autograph lingerie collection

Rosie Huntington-Whiteley headed to M&S' flagship Marble Arch store in London this morning to officially launch her lingerie collection for the high street giant.

Whilst we've already seen her modelling the underwear in the soft-focus campaign pictures, the Devon-born model kept things covered up today, looking all ladylike and demure in a black belted peplum dress with leather panels from M&S' Autograph line and contrast toe cap courts. Fresh, dewy make-up and naturally tousled locks completed her launch event look.

The Marks & Spencer poster girl's debut lingerie collection for the store, Rosie for Autograph, hits the shop floor and the website today and is set to fly off the shelves with shoppers keen to emulate the beauty's boudoir look.

The 33-piece range features luxe silk lingerie sets (in a choice of rose pink, taupe, nude, navy blue, pale green and floral print), French knicker styles and thongs, as well as camisoles, a teddy and a kimono-style robe. Bras (which are available in cup sizes A to E) and briefs (sizes 8 to 20) are finished with pin tucked silk, lace detailing or Art Deco patterns.

SEE THE COMPLETE ROSIE FOR AUTOGRAPH COLLECTION HERE

Rosie said of the range: 'To find inspiration for the collection, I trawled my favourite vintage shops and flea markets in London, LA and Paris where I found a treasure trove of gorgeous clothes and ornate pieces of jewellery, as well as pictures and patterns found in old design books and fashion magazines.'

She added: 'I was particularly drawn to the opulent elegance of the 1920s era which really shows in my designs from the sumptuous silks I chose to the intricate deco inspired embroidery detailing on the garments.

'I also drew on my experiences as a model to create lingerie pieces that work on the body and are as comfortable to wear as they are beautiful. My goal was to create a luxurious collection which could flatter women of all ages and sizes, inspiring confidence and making women feel gorgeous in their lingerie.'

Prices for the Rosie for Autograph collection start at £12.50 for a pair of knickers, rising to £65 for the silk kimono. Which piece will you buy first?

ROSIE HUNTINGTON-WHITELEY: STYLE HIGHS & LOWS

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