You may think a celebrity collaboration isn't anything new, however you haven't seen the Rixo x Laura Jackson collection. Trust me when I tell you it's pretty unique.
When the presenter decided to team up with Rixo, she decided to bring her own personal touch to the brand's now cult print, a detail you might've skipped were you not aware of it.
Laura tells me, 'The prints were inspired by the things that Henrietta (Rixo's co-founder) and I really really love. There’s little eyes and little hearts that kind of are a little nod to kind of our trinkets, because we both love collecting things, we love collecting things from vintage markets.'
'There are the figurative art designs from the South of France, because we all love going to the South of France, and there’s a woman’s body, that kind of symbolises women, that we’re all women, that we’re empowering women.'
Co-founder Orlagh adds, 'naked ladies and birds in flight represent all of our free-spirited personalities and the surrealist faces and eyes represent myself and Henrietta’s love for surrealist artists Salvador Dali and Pablo Picasso.'
But some of the dresses have a far more personal meaning, as they tell the love story between Laura and her husband. She says, 'So there’s lemons in there representing Italy, where I got engaged - and I love Italian food, and then there are some shells, because I absolutely love shells and I love the seaside, and I got married in Cornwall. So yeah, the print is really personal.'
In fact, the campaign was shot by Laura's husband, Jon Gorrigan.
Told you this collaboration was different. Print aside, the other message behind the limited edition collection, which launches today on Net-A-Porter, is that of three talented young women who inspired each other to create something unique.
Henrietta reveals they all pitched in from the get-go, 'We were in constant contact about the collection– late night whatsapp messages with ideas, early morning coffee meetings to plan the collection, ad hoc phone calls for brainstorms… Eventually we narrowed it down to the pieces that we felt really captured the collection’s essence the best and styles we knew our customers would love. Laura was a dream to work with! We both had the same vision for the collection and Laura shares many of the same passions and interest as us – interiors, travel, art, vintage – so it was a really collaborative process.'
The collection launches today, and you'd better snap up your limited edition buy fast, as this one will sell out fast.
Shop now: RIXO LONDON + Laura Jackson Zadie printed silk maxi dress for £305 from Net-A-Porter
If not, then don't worry, Rixo's SS19 collection is one I'm particularly looking forward to, having previewed it at London Fashion Week. Titled Love Over Gold, the line features new signature prints with an 80s feel, as well as a first foray into accessories and bags that are quite literally to die for.
It is an ode to Henrietta and Orlagh's favourite 80s icons, Princess Dianna, Jerry Hall, Brooke Shields and Madonna. In other words, strong powerful women. I'm sensing a theme here...
