Raw Talent

To launch our new Fresh Talent series with Lenor, designer Tim Rhys-Evans reveals what inspires him

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Fantastical designer Tim Rhys-Evans started his fashion career by doing a Masters at the London College of Fashion. Influenced by his mentor Gareth Pugh, Rhys-Evans's signature style is dark and brooding. His clothes are as sensual and provocative as they are beautiful.

Inspired by heroines from Anne Boleyn to Marlene Dietrich, Tim creates clothes for women who want to exert their power. His clothes are designed to empower and celebrate the female form.

Fascinated by the Tudor era, he takes old fashion markers and gives them a contemporary twist. A tiny waist might become a slim line around the body, just as a huge neck ruff turns into plumes of feathers that possess just as much drama with none of the restriction.

We asked Tim to come up with a design using Lenor Black Diamond & Lotus Flower fragrance fabric softener as an inspiration. Scroll through the pictures above to see Tim’s illustration and influences.

Illustration These are compilation of things that sum up the Black Diamond & Lotus Flower fragrance – sparkles, luxury and glamour.

Lace dress Strong and beautiful, Chantilly lace is one of my favourite fabrics. It is the perfect interpretation of the Black Diamond & Lotus Flower scent.

Menu This is from a restaurant I used to dine at when I was a student, I was learning my trade and the black and white imagery is a constant inspiration.

Black top The fringing across the bust inspired me to go a bit wilder in my illustration – hence the ostrich feathers!

Fabric sketchbook These images stirred up my love of Surrealism and glamour,which played out in the final dress. 

See our 'Get the Look' gallery inspired by Tim's design.

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