The Queen’s fave handbag brand just got a millennial makeover

Queen Elizabeth style
(Image credit: Rex Features (Shutterstock))

If you're a fan of Queen Elizabeth's style, you'll know that Launer is her go-to handbag brand - in fact she is rumoured to have 200 of them.

Although she owns the bags in several colours, her preferred style is a structured black patent with handles, which goes with pretty much all of her colourful outfits.

queen elizabeth shoes

Tim Rooke/REX/Shutterstock

But while you might think the heritage British brand is better suited to customers around the Queen's age range, think again, because it's going millennial on us.

You see Launer has just introduced an online interactive service that lets you customise its core five styles as well as card-holders in colours ranging from neutral black and beige to bright colours worthy of Instagram.

The Queen - Marie Claire - Marie Claire UK

The Queen - Marie Claire - Marie Claire UK
(Image credit: Rex Features)

When you go on their site, you'll get a 3D image of your preferred style and a huge selection of colours and leathers, and then you can mix and match to your heart's content: body, gusset, handle, and flap can all be individually altered.

We don't know about you, but we love the idea of a bright green and pink bag, the Queen loves a bright ensemble after all.

Each handbag is handmade, so once you've picked your favourite, you'll receive it in 21 days.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.