Fashion show have become the ultimate platform for a political statement, and yesterday's Gucci Cruise 2020 was no exception, though you may have missed it at first glance.
Why? Because it being Gucci, the runway was full of spectacularly over-the-top and trendsetting looks, and the front row was full of celebs, from Harry Styles to Stevie Nicks and Elton John.
The collection itself was flamboyant, full of colours, logos and embellishments, and if you looked beyond the sequins and feathers, you'll have seen that designer Alessandro Michele's creations were actually all about choice.
More specifically: the right to choose whether you want an abortion or not, the right of every woman to sexual and reproductive choices.
There was a jacket, which at the back featured the slogan, 'My body, my choice', a dress embroidered with a uterus and fallopian tubes (albeit in sequins, this is Gucci after all).
On Instagram, Gucci explained, 'This piece reflects the Creative Director’s continuing vision of freedom, equality and self-expression. Since founding @chimeforchange in 2013—the global campaign that represents and advocates for gender equality—@gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice.'
