This is the swimsuit everyone will be tagging on Instagram

Your new winter sun must-have

(Image credit: David Sheldrick)

Your new winter sun must-have

Let’s be honest, seeing people’s holiday snaps on Instagram is a little bit grating, especially when they’re on a beach and you’re at your desk. In London. When it’s raining.

However, it does come in handy when you’re looking for swimwear inspo beyond your go-to black triangle bikini.

Which is where I first spotted PAPER London’s swimwear offering, PLAGE by PAPER, courtesy of a few fashion editors and influencers.

If you’re not familiar with the collection, it’s an on-trend, modern twist on your cult classics. And it’s basically Instagram gold.

Shop now: PAPER LONDON Pleated ruffled swimsuit for £170 from Net-A-Porter

Think bikinis with flirtatious frills, swimsuits with dramatic ruffles and bows, all pretty enough to be worn by themselves.

However, if you do want to cover up, then you’ll love the game-changing offering which includes tailored shorts and jumpsuits, and colour-block dresses with pretty appliqué details that mirror the swimsuits.

Shop now: PAPER LONDON Flamenco appliquéd cotton-twill midi dress for £295 from Net-A-Porter

In other words, you won’t need to pack anything else.

PLAGE by PAPER is available now on Net-A-Porter, Selfridges, Browns, Fenwicks and more.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.