There's a new Topshop jean style and it's even better than the Joni

Topshop is good for many things, including that sleek satin skirt, however we all know its most popular items are jeans. So much so that one pair sells every 10 seconds, that's a lot.

Until now, the Jamie and Joni jeans have been firm favourites, but there's a new style in town which is about to blow them all out of the water.

It's called the Editor, and it is basically the ultimate straight jean. It has a flattering high waist, and although it comes in different lengths because that's how Topshop rolls, it's best worn so it just grazes the ankle.

At the moment it comes in both tall and petite, in a bleach denim, mid blue and grey, but my sources tell me they will launch in off white and washed black in February.

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The bleach is the best-selling at the moment, so make sure you snap it up before it sells out, though I've been assured there will be monthly top-ups due to its popularity.

Wear them now with a chunky knit and ankle boots, and with a relaxed t-shirt and peep-toe mules come spring. I'll be investing in all colours as I don't see it going out of style any time soon.

You're welcome.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.