The environmentally-friendly company debuted its collection of bags and clutches in London yesterday
Who doesn't love a feel-good buy? Let us introduce you to Issi: the art-eco-fashion company that's just launched with its very first bag and accessories collection.
And its slogan? 'Waste not, want it.' This is true, sustainable style at its best.
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The debut range from Issi, is the result of a series of collaborations with award-winning artists - who accepted the challenge to create chic products from materials that would have otherwise gone to waste.
With renowned environmentalists Elvis & Kresse behind the scheme, the materials used include old fire hoses, recylced parachute silk and reclaimed leather.
With the initial drop featuring a mixture of bags, clutches, purses and wallets, the Issi eco-warriors are now planning on-going collaborations with their award-winning designers, to build on the striking art-meets-eco collection.
And the best part? 50% of all profits are donated to waste-related charities, with money from the fire hose pieces going specifically to the Fire Fighters' Charity.
Bags start at £220, and are available from Selfridges in London, and online at issiworld.com.
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