Mercedes Benz SS17
(Image credit: Daimler AG)
The fashion film, Burning Desire stars Eliot Sumner and Lucie Von Alten
Mercedes-Benz launched its exciting new fashion campaign today. Sponsoring all the major fashion weeks around the world, they create a short fashion film every season, previously working with the likes of Natasha Poly and Lara Stone.
Their SS17 offering, Burning Desire, stars British musician Eliot Sumner and her girlfriend, German model Lucie Von Alten. Director Christian Larson, captured a raw and powerful dystopian world shot in an old steel warehouse in Romania.
(Image credit: Daimler AG)
Here are five things you need to know about the campaign stars:
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I'm calling it—these are the must-have trainers of the seasonSack off your Sambas once and for all
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The Women's Prize for Fiction shines a light on personal freedom and the search for human connectionMiranda July and debut author Aria Aber are shortlisted in this year's Women's Prize for Fiction
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Jenny Slate on chemistry reads, work idols and building trust on set
