Mel B strips for Ultimo
See Mel B in her underwear for the new Ultimo campaign
See Mel B in her underwear for the new Ultimo campaign
Mel B has stripped down to her underwear, as the new face, and body, of Ultimo lingerie.
The Spice Girl posed for the revealing campaign against the backdrop of the LA skyline, a nod to her burgeoning career stateside.
The mother-of-two was reportedly chosen for the advertisements because Ultimo bosses were impressed by her lean physique, after she toned up for the recent Spice Girls comeback tour, and also for her stint on the US TV show Dancing with the Stars.
Mel follows in the footsteps of previous Ultimo models, Sarah Harding, Helena Christensen, Rachel Hunter and Penny Lancaster.
Commenting on her new appointment, Mel said, 'I am over the moon to become the face and body of Ultimo lingerie. When Michelle Mone asked me, I was ecstatic. I was so excited, but slightly nervous – I had never modelled lingerie before.'
She added, 'The photoshoot in LA was fantastic. Ultimo lingerie gives you a superb shape and is so comfortable with sexy styles in every collection. I took every set home with me.'
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