Is this going to be the new IT bag of 2019?

There are so many great designer handbags that are worth investing in at the moment, and I'm sorry to say I've got a new one to add to the list, which is hardly going to make it easy for you to choose.

This one comes courtesy of Italian twin sisters Giulia and Camilla Venturini, who named their brand Medea, after Pier Paolo Pasolini’s 1969 film about the Greek mythological sorceress. So far, so bewitched.

The brand isn't new new (it launched in Selfridges last summer), but it's slowly been garnering a cult following on social media, and has certainly caught the eye of a few influencers, including Anna Vitiello and Lisa Aiken - who loved it so much she's bringing it to Moda Operandi soon.

A photo posted by on

Why all the love? Well the bag is beautiful in its simplicity. It is a minimalist box tote bag, which comes in several colourways such as tan and red, making it your new go-with-everything bag.

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In fact, I'd go as far to say it's the ultimate layering bag - get a small one for your essentials and a bigger one, in a different colour, for the rest.

The smallest bag is priced for £350, and I think you'll be seeing lots of it, especially with London Fashion Week around the corner.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.