The lingerie brand that’s ditching the sizing charts

Hear hear

As if shopping for bras isn’t hard enough, then you’ve got the added pressure of fitting into certain sizes, which let’s face it, doesn’t do wonders for your self esteem.

Which is why we’re loving the work of British lingerie brand Neon Moon, who are ditching sizing charts altogether in favour of a more positive approach.

Instead of using the standard sizes of XS, M, L etc, the bras and knickers come in Lovely, Gorgeous, Beautiful, Fabulous and Stunning.

Which means going a size up is actually a good thing, because how can you ever feel bad if you’re going from fabulous to stunning?

Founder and CEO Hayat Rachi told Bustle, ‘Most of the time people are reduced down to a mere number on a measuring tape, and at Neon Moon we recognise that so much pressure is placed on people to fit a certain size, a certain norm’.

She added, ‘But why not compliment yourself and say, ‘Hell yeah I’m a size beautiful!’ rather than judge yourself on whether you’ve gained or lost inches — it’s about having fun in a body positive way.’

Well that’s something we can totally get on board with. Here’s to all being fabulous ladies!

If that wasn't enough, their Instagram feed is all about loving your body and none of their pictures are retouched.