Jeremy Scott just made lunch boxes trendy and we’re digging ours out
My Little Pony and Disney Princess for the win.


My Little Pony and Disney Princess for the win.
Just when you thought it didn’t get any cooler than Anya Hindmarch crisp bags and Balenciaga Ikea totes (seriously, only in the fashion world), Jeremy Scott just went and made lunch box bags a thing. And we want IN.
The fashion designer showcased his AW17 designs at New York Fashion Week, and while the statement dresses and fluffy jackets were nice enough, it was the arm candy that really got our attention.
Models were sent down the runway with little lunch boxes featuring cartoon pigs, skunks and even a Michael Jackson caricature. So old school, it’s actually cool.
Sure, it’s a tad bonkers, but we appreciate the nostalgic factor, and it’s quite an easy (and cheap) trend to recreate.
Rather than splashing out a month’s rent on the designer version, all you need to do is dig out your old My Little Pony and Disney Princess boxes. Not that we kept ours, ahem.
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Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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