Parisien chic has arrived in London in the form of Les Kooples - and the celebrities love it.
With the likes of Clémence Poésy and Vanessa Paradis regularly winning in the fash-pack style stakes, it’s no secret that French girls have a certain ‘je ne sais quoi’ when it comes to fashion.
And now we can channel their effortless look, as French brand The Kooples has finally landed on the great British high street.
Founded by the family who brought us Comptoir des Cotonniers, and already a huge hit across the water, it’s a bit Brit rock and androgynous, with a hint of hipster chic. Think tuxedo blazers, military jackets, suede shorts and of course lashings of leather.
And if the clothes weren’t enough, we are equally in love with their advertising campaign. Kooples is Parisien slang for couples – so the advertisements feature real-life couples, looking drop-dead gorgeous in his n' hers Kooples gear.
With fans including Alexa Chung and Coco Sumner, it’s only a matter of time before we spot all our favourite rock n’ roll types sporting their wares. And it’s not just for the A-listers. With prices from £50, this is one brand to keep your fashionable eye on.
The Kooples stores are now open on the Kings Road and Carnaby Street and is available in Selfridges. www.thekooples.co.uk
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