Influencers around the globe are obsessed with this bag RN

There's a new bag in town, and the fashion crowd around the world is loving it. I say around the world, because influencers in London, Milan, New York and Australia have been spotted wearing it, which means it's officially on the sartorial map.

Said bag comes courtesy of Folklore, a relatively new player, which will is based in Kuwait but will be launching in the UK soon (though you can buy the bags online now). It was founded in 2014 by Haya Al Abdulkareem, whose friend loved her designs so much she asked her to create a whole collection for Harvey Nichols. Casual.

Although the wrap pouch was the original it bag for the brand, the new suede bucket Kyklos bag is where it's at now.

It's been spotted on Milan-based Eleanora Carisi, who wore it at Milan Fashion Week, paired with a floaty dress (main picture).

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Natalie Duffy of New York wore the cream version in a more casual manner, by pairing it with white flares and a biker jacket, while our Monikh toted the rust-coloured version of the bag with a leather maxi coat dress.

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Over in Australia, Elle Ferguson opted for the pink suede version, matching a floral summer dress perfectly.

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Proof that this is the new season designer handbag to invest in, if proof were needed.

We're loving the pastel shades for summer, though you could opt for a more classic sand or tan (it also comes in smooth leather).

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.