Hudson celebrates 10 years with a gorgeous new campaign featuring Georgia May Jagger

The iconic brand is celebrating its 10th anniversary with four new denim styles and a Cabaret-inspired advertising campaign featuring Georgia May Jagger

Iconic brand Hudson is celebrating its 10th anniversary by releasing four new denim styles and a Cabaret-inspired advertising campaign featuring Georgia May Jagger.

When we met up with Ben Tavernetti in June he was en-route to Paris for a top secret campaign shoot and and now we can reveal the results.

READ OUR INTERVIEW WITH BEN TAVERNETTI

The 'Hudson Cabaret' campaign, shot in the birthplace of caberet, aims to capture the brand's mission of 'creating a community where every citizen is a connoisseur of life, moving forward fearlessly with passion and purpose - living life to the edge.'

The campaign shows gorgeous model Jagger wearing a pair of the limited edition anniversary jeans, pouting - as she does so well - in front of a collection of fanned out legs, which are also clad in the gorgeous new styles.

Speaking about the campaign, Tavernetti explained he was inspired by looking at the past 10 years of the brand and looking forward to the next decade.

'For us, it is this perpetual need for discovery and evolution that compels us to keep movingforward. From day to day, season to season, it is this physical, visual, and spiritual journey that weaves throughout our lives and informs our work,' he said.

The four new jeans styles - the 10th Anniversary Jean (a new version of the popular Nico), zip-front Juliette, striped Leeloo and decadent Art Deco Jean inspired by Faberge eggs - will launch in Selfridges and on My-Wardrobe.com this autumn.

MORE FASHION NEWS