The H&M floral dress that’s selling out everywhere

You’ll be lucky if you can get it

hm floral dress

You’ll be lucky if you can get it

These days, you have to be quick if you see an item of clothing you like on the high street. None of this ‘I’ll think about it’ nonsense, because chances are it’ll sell out before you know it.

Which is why we’re still kicking ourselves that we didn’t snap up this beauty of a dress, courtesy of Swedish fave H&M.

The ethereal floral embroidered number (£69.99), part of the spring campaign, has been so popular since launching this week, that stores are finding it hard to keep up with demand.

hm floral dress

Let’s just say you can consider yourself lucky if you can find it at all, let alone if they have it in your size.

But there is hope yet: the dress has just launched online, and it’s available in all sizes (for now), so be quick and snap yours up now.

To be honest, we can see why it’s been so popular, the delicate floral pattern, billowing sleeves and sheer design are just what you need to update your wardrobe for spring.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.