Harper Beckham is now a trademark
Next step: taking over the world


Next step: taking over the world
In the latest move to expand Brand Beckham (yep, that’s a thing), Victoria Beckham has trademarked Harper Beckham’s name.
The five-year old’s name could now be used on a range of branded products including toys, make-up and fashion.
Now we know what you’re thinking, and don’t worry, VB isn’t expecting Harper to show her debut collection at the next New York Fashion Week - she is only five after all.
This is merely so she has protection if and when she starts her own business - talk about forward planning.
Harper’s name has also been registered in the entertainment industry, in case she follows in Posh’s footsteps and becomes a singer. Spice Girls 2.0 anyone?
Now that she’s signed up to the UK’s Intellectual Property Office, the whole Beckham family is officially a brand.
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David registered his name in 2000, VB in 2002 and all three boys, Brooklyn, Romeo and Cruz, are trademarked too.
While we’re not sure what’s in store for the boys, we can imagine Harper creating a very cool clothing lines for kids, and modelling it of course.
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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