H&M hosts a private concert with poster girl Lana Del Rey in New York

The sultry singer performed at the private gig in NYC as part of her role as the face of H&M's autumn/winter 2012 campaign

Fresh from her appearance on the front row at London Fashion Week, Lana Del Rey was back in her native New York last night to perform a private concert for high street giant H&M.

The sultry singer, who is the face of the store's autumn/winter 2012 campaign, took to the stage wearing a black playsuit with a long skirt with a sexy side split worn over the top to perform some of her biggest hits from her Born to Die album at the gig at NYC's The Wooly.

With her signature '50s backcombed hairstyle and dramatic make-up, Lana sang alongside a live band in front of the well-heeled crowd at the intimate venue as part of her role as the brand's poster girl for the season.

PICS: LANA DEL REY FOR H&M A/W 2012

Before the concert, the songstress walked the red carpet at the H&M-hosted event and was joined by a string of celebrities including It-girl Cory Kennedy and model Robyn Lawley.

Earlier this week, the Swedish high street giant released an online teaser of its upcoming TV advert starring Lana wearing pieces from the latest collection, including a pink mohair jumper, skinny jeans and a floral print dress.

In the 30-second clip, she performs a haunting rendition of the classic song Blue Velvet in the David Lynch-inspired mini-film complete with small men (who often pop up in the cult director's films and Twin Peaks TV series) and a trio of Lara clones sitting on a sofa. The H&M campaign is just one of a string of advertising coups for the singer this year. Last month, it was revealed that she will also star as the face of Jaguar cars and in February, Mulberry

LANA DEL REY HITS THE FRONT ROW AT MULBERRY'S LFW SHOW

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