You’re carrying your handbag the wrong way (according to Gucci)

What’s that you say? You’re carrying it by the handles? Pah!

We thought Mulberry was being avant-garde by telling us to stop using the handles on our handbags, but Gucci just blew everything out of the water at Milan Fashion Week.

It turns out we’re ALL wearing our handbag the wrong way. Do you just carry yours on your elbow? Pah! You shouldn’t even be holding it at all. Behold, the four new ways to tote your arm candy, according to Gucci.

As a bum bag

This is a bit of a difficult one for us to write, but the bum bag… well, it’s back. Even when Matthew McConaughey endorsed it (to refresh your memory: "I'm not afraid of the fanny pack. You've got to put it on the side, to make it look a little not as nerdy"), we were sceptical.

But now Gucci has models sporting studded and embellished bags around their waists for the Milan runway show, and it looks like they're here to stay.

With your weekly shop

Pop your groceries in a bag for life or, worse, an orange Sainsbury's bag? How wrong you are. Your veg, preferably the leafy green sort, should be displayed in all its glory in your handbag, or in a wicker basket, a la Gucci.

Around your neck

Save yourself the arm ache by wearing your handbag around your neck. At Gucci, they don't do things by halves so models had two mini bags around their neck. Because more room for your gear, y'know?

Chained to your person

Now this one is a bit out there, we'll give you that. Models carried clutch bags which were chained to a choker around their necks. Bit of a Fifty Shades of Grey vibe, but not a bad idea if you want to avoid pickpockets, we'll give them that.

So there you have it, make of that what you will.