Tommy Hilfiger and Gigi Hadid never do things by halves do they? For their last show together at Milan Fashion Week, they turned the runway at Milano Congressi into a racetrack - as you do.
The Spring 2018 TOMMYNOW experiential event fused fashion with motor racing activations, celebrating the designer's partnership with Mercedes-AMG Petronas Motorsport.
'There were race cars on the catwalk and makeshift drivers in helmets and boiler suits! It was Gigi’s final collection with Tommy and she opened and closed the show. Bella followed in the second look and their brother Anwar was also in it. Lewis Hamilton was frow and Winnie Harlow and Hailey Baldwin also walked,' comments Fashion Features Director Jess Wood.
The Tommy Drive collection itself was a tribute to Tommy’s longtime love of racing, fusing American heritage with modern athleticism for him and her. Think unique plays on proportion and shape, unexpected twists on classics and graphic interpretations of speed stripes, checkerboard and archival logos.
As with previous seasons, the SS18 show had the signature 'See Now, Buy Now' format, and all Tommy Drive runway looks are available to buy across an ecosystem of immediately shoppable channels in more than 70 countries.
