We've found the new Zara and you're going to love it

Dare you not to buy anything

Dare you not to buy anything

It may be hard to imagine a life beyond Zara, its fabulous £10 earrings, party bags and shopping hacks, but trust me there is. Which is pretty exciting news if like me you're a bit fed up of seeing literally everyone on the tube in the same dress as you.

Introducing Hallhuber, the German answer to the popular high street store. The brand isn't actually new, as it was first launched in Germany in 1997, however it's having a bit of a moment in the UK, thanks to lots of major influencers starting to wear it.

The likes of Anisa Sojka, Tess Montgomery and Constantly K have styled the store's colourful knits and oversized leopard print coats for the new season, and it's making me think it's worth straying a little bit - sorry Zara.

A photo posted by on

A photo posted by on

A photo posted by on

Like Zara, it takes inspiration from the catwalk to offer trend-led pieces at affordable prices (price points are only slightly higher than Zara, starting at £20 and with dresses retailing around £100).

For AW17, there is plenty of 70s florals and high neck blouses, mixed in with luxe velvet and embellished pieces for party season. You can shop the collection in store at Hallhuber concessions in House of Fraser, though the website is the easier option.

Here is my edit of the five best pieces from the new collection, including one seriously fabulous floral dress, all of which you can shop now.

Shop now: Lace dress with striped rib knit cuffs dark green for £119 from Hallhuber

Shop now: Maxi coat with glen check pattern for £199 from Hallhuber

Shop now: Polo neck jumper for £59 from Hallhuber

Shop now: Silk dress with Lurex leaves for £129 from Hallhuber

Shop now: Floral A-line dress for £99 from Hallhuber

There are lots more nice things dropping in time for party season, so keep your eyes peeled. Told you you'd like it.

Penny Goldstone

Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.

She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.