FIRST LOOK! Asda’s miracle Tummy Tamer dress

Introducing the budget-buy clothing containing built-in shapewear - to help give the illusion of a more trim and toned you!

Thank you George at Asda. The supermarket clothing company are launching their first ever garments with built-in shapewear - to help give the illusion of a more trim and toned you!

Never again will you risk the embarrassment of that Bridget Jones big-pants moment...

Cast aside your unsightly spandex pants and embrace the miracle of built-in shapewear.

George at Asda's new 'Tummy Tamer' LBD and high-waisted skirt contain internal panelling for the ultimate in contour control - claiming to shave up to an inch-and-a-half off your waistline.

And retailing at just £25 and £16 respectively, this is one answer to our sartorial prayers that we can all afford to cash in on.

The internal bump-busting technology uses the same poly elastane found in control underwear - with an internal ‘corset' stretching across the hips, waist - and, in the dress, bust - to create that enviable hourglass figure.

‘There is no need for women to slave away in the gym or diet to achieve the perfect shape,' says Fiona Lambert, brand director for George.

‘We should be celebrating our curves, not trying to get rid of them.'

But it's not just the women that are interested in getting a more streamlined silhouette...

A £7 body-sculpting vest for men - the ‘moob tube' - sold out in just four minutes on their website, making it their fastest selling product ever.

Having already garnered plenty of interest, we feel confident in saying that these two ‘Tummy Taming' pieces won't hang around for long...

On your marks... Get set... GO!

Will you be snapping up the miracle built-in shapewear? Let us know your thoughts in the comments box below!

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