We're a bit obsessed with logo fashion at the moment (ok, a lot), and lucky for us, the trend isn't going anywhere for SS19. But whilst last season we were all about that 90s styling, for spring, we're putting a ladylike spin on it.
Think super chic logo prints with a slight vintage twist to them. Like the new Ferragamo signature print: The Gancini, courtesy of Women’s Creative Director Paul Andrew.
Rather than having the brand name or initials emblazoned across product, the Gancini is more subtle. You might not notice it at first, but once you're in the club, you know.
Andrew explains, 'As a designer, I appreciate the innate elegance of the Gancini’s refined simplicity and the sensuality of its form. Another aspect is its duality: two clasps that connect and hold together. The beauty of the Gancini shape is something I’ve worked to emphasize and enrich through the creation of this new Salvatore Ferragamo Gancini monogram.'
While the take on the logo is new, The Gancini has actually been part of the brand since the 70s - the company legend has it that the source of inspiration was the iron gate to Ferragamo HQ in Florence - Palazzo Spini Feroni.
Fast forward to 2019, and the re-imagined logo now features on a range of men’s and women’s clothing, shoes, bags and small accessories. Our favourites have to be the boots and shirt.
To mark Paul Andrew’s fresh reinterpretation of the symbol of Salvatore Ferragamo’s heritage, the house has also collaborated with influencers on a series of short films, including Bryan Boy, Caro Daur, Diet Prada and Susie Bubble.
We're officially obsessed,
