Eva Mendes new CK lingerie model
Eva Mendes is the new face, and body, at Calvin Klein lingerie
Eva Mendes is the new face, and body, at Calvin Klein lingerie
Eva Mendes will not be dropped as the new face of Calvin Klein following her stint in rehab, and has had her deal extended to include both fragrance and lingerie.
The Hitch star was announced as the new CK star in February, but was rumoured to have been swiftly dropped after entering rehab merely weeks later for suspected prescription drug addiction.
It has now been confirmed that Mendes will not only be the face of the new Calvin Klein fragrance, but will also front a global advertising campaign for their lingerie.
When asked if Mendes' stay at the Cirque Lodge had effected her relationship with the company, Tom Murry, president and chief operating officer of Calvin Klein Inc. told WWD, 'No, it has not. We were already in one (fragrance) campaign when it (rehab) occurred and it did not affect our decision-making for the underwear campaign.'
Mendes added in a statement, 'The company has such an incredible creative legacy. I'm honored to be associated with such an iconic, world-class brand like Calvin Klein.'
Calvin Klein has a long history of celebrity spokespeople, including Mark Wahlberg, Hilary Swank and most recently Kate Bosworth. Mendes follows in the foot steps of Kate Moss, who starred in both perfume, underwear and jeans advertisements for Calvin Klein during her time as a spokesperson for the brand.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
CLICK HERE to see Eva on the red carpet in her first post-rehab appearance at the Independent Spirit Awards
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
-
Eva Mendes shares more details on childcare pact she made with Ryan Gosling
She felt her previous comments about it were misinterpreted
By Iris Goldsztajn
-
Eva Mendes explains why she quit acting after starting a family with Ryan Gosling
"It was almost just like a non-verbal agreement."
By Jadie Troy-Pryde
-
Why Ryan Gosling didn't walk the Oscars red carpet with Eva Mendes
The Barbie star was joined by his mum and sister instead
By Jadie Troy-Pryde
-
Eva Mendes came to Ryan Gosling's defence over Oscars nomination
She's not letting the haters win this round
By Iris Goldsztajn
-
Eva Mendes had the perfect response to husband Ryan Gosling becoming a meme
Adorable and hilarious.
By Iris Goldsztajn
-
Ryan Gosling And Eva Mendes Have Had A Baby
We repeat, Ryan Gosling and Eva Mendes are parents.
By Suzannah Ramsdale
-
Ryan Gosling And Eva Mendes Pregnant: Let's Pull Ourselves Together, Shall We?
If the rumours are true, and some people (read: most people) are hoping they're not, Eva Mendes is expecting Ryan Gosling's baby.
By Suzannah Ramsdale
-
Ryan Gosling’s Mum Reacts To His Relationship With Eva Mendes
The two women in Ryan Gosling’s life have met, but what did they make of each other?
By Rebecca Twomey