Clever
You probably won’t be surprised to hear this pair of embroidered floral jeans from Topshop is so popular, it’s almost sold out. After all, if there’s one thing Toppers do well, it’s jeans.
Shoppers have raved about them in the comments section of the site, calling the mom jeans ‘the dream’, ‘beautiful’ and one shopper even cried tears of joy at receiving them.
However, what may surprise you is that there’s a hidden message behind all that beautiful embroidery.
You’ll probably have noticed the black symbols interlaced with the floral pattern, but not really stopped to think what it meant, because the overall effect was pretty and damn, you wanted those jeans.
Shop now: MOTO Floral Embroidered Mom Jeans for £59 from TOPSHOP
We don’t blame you, we’ve been there. Hands up who ever got a Chinese symbol tattoo thinking it meant ‘peace’ (or something else that seemed totally inspirational when you were 16), only to find out it meant ‘pig’?
Now don’t worry, Topshop hasn’t sneakily added the word ‘pig’ to your jeans, it’s merely some subtle - and clever - branding on their part.
According to The Sun, it says the word ’Topshop’ a few times in the Japanese script for foreign words, Katana.
Considering the whole slogan and logo trend revival, we think it's a pretty smart move on their part - it is more unexpected than your average slogan t-shirt after all.
Well played Topshop.
