H&M's newest collaboration is with the house of Balmain.
Balmain and H&M is on. The exciting news was broken by designer Olivier Rousteing, with a little help from Kendall Jenner and Jourdan Dunn, at the Billboard Music Awards last night.
Following in the footsteps of Alexander Wang, Balmain is the latest fashion house to collaborate with high street favourite H&M.
Walking the red carpet at the music bash in LA, Rousteing was joined by models Kendall and Jourdan, who both wore pieces from the forthcoming collection.
Kendall's velvet wrap minidress featured Balmain's iconic white beading while Jourdan rocked a red satin miniskirt, gold belt, and a top with braided fabric detailing. So far, so very Balmain.
'I want to talk to my generation − this is my main aim as a designer,' says Olivier Rousteing about the collaboration. ' H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it'.
'We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise,' adds Ann-Sofie Johansson, Creative Advisor at H&M .
Available from 5th November, in around 250 stores worldwide and online at hm.com, the collection will feature clothing and accessories for both ladies and men.
#HMBalmaination.
