ASOS are being praised for this very real reason
Shoppers are loving it
Shoppers are loving it
ASOS may have got everyone talking recently with its weird gifts with every delivery and VVIP tricks, but this time round, it’s getting attention for an even better reason.
You see, an eagle-eyed shopper noticed, while bikini shopping, that the model’s body hadn’t been photoshopped at all, leaving her beautiful stretch marks for everyone to see.
The shopper, Amy, wrote on Twitter, ‘So impressed with ASOS for not airbrushing the model’s stretch marks. She looks amazing!’
More praise followed, with another user writing, ‘So happy to see those zebra markings - that’s so normal! Well done ASOS.’
The fashion e-tailer’s decision comes after France banned too-thin models from the catwalk, and demanded that any retouched pictures be marked as such.
We don’t know about you, but we are loving ASOS’ work, because to us, the model is still beautiful. In fact, more so now that we can see her stretch marks.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
It’s about time we started celebrating our bodies as they are, stretch marks or not, non?
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
-
Prefer home workouts? 7 advanced resistance band glute workouts that'll level up your sessions
Grab a band and prepare to feel the burn.
By Anna Bartter
-
Is it just us, or is cow print everywhere right now?
Moo-ve over leopard print
By Rebecca Jane Hill
-
My hair is prone to dryness - these are the products that I swear by to bring it back to health
The very best hydrating buys
By Matilda Stanley