This dress is about to get you a helluva lot of likes on Insta
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Introducing that one dress that's so colourful that not only will it elevate your summer wardrobe (that's assuming summer's actually a thing anymore that is), but it'll probably get you all the Insta love.
It's part of the ASOS Made in Kenya collection, which has just landed on ASOS today. It features a multi-coloured paint print with gold details, and a cute off-the-shoulder design.
Shop now: ASOS MADE IN KENYA dress from ASOS
But the best thing about it is the story behind it. First off, it's cut and manufactures by SOHO Kenya, who ASOS collaborated with to improve the lives of members of the local community.
Then it's part of the collection designed by a special series of collaborators, including brother and sister duo 2manysiblings (@2manysiblings) , Beats 1 Radio presenter Julie Adenuga (@julieadenuga) and model Leomie Anderson (@leomieanderson).
The dress itself hasn't gone live yet (it launches in August), but you can already buy the matching tote bag, which in itself is a #flatlay waiting to happen.
And if you just can't wait, there are plenty of other great choices, including a matching tropical print crop top and trousers.
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Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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