It's no secret ASOS is one of the most inclusive fashion brands out there, having in the past created wheelchair-friendly jumpsuits, gender-neutral collections, and it regularly uses women of all sizes to model its collection.
Now everyone is talking about its latest line, because it's specifically designed for women with big boobs.
If you've ever fallen in love with a dress but not been able to buy it because, whilst fitting beautifully at the waist, it just didn't stretch over your breasts, then you'll understand how significant this is.
The collection of tops and dresses cups has been made for cups DD-G, including slip dresses, black party dresses, bikinis, lingerie and more.
Shop now: ASOS DESIGN fuller bust long sleeve shirt body in stretch cotton for £22 from ASOS
Shop now: ASOS DESIGN FULLER BUST square neck scuba maxi dress with thigh split for £35 from ASOS
Shop now: ASOS DESIGN Fuller Bust mini cami slip dress for £15 from ASOS
You can shop the ASOS Designer Fuller Bust collection online now, and you'll be pleased to hear it's not all overpriced either, with bras starting at £14 and dresses around the £40 mark.
The move has gone down a storm on social media, with users calling it a 'god send' and a 'life saver'.
