ALL THE PICS! See Becks' sizzling new Armani campaign

More David Beckham in his pants!

If the hordes of screaming women descending on Selfridges yesterday are anything to go by, then pictures of David Beckham in his pants will never fail to prompt mass hysteria!

And so we come to the latest sizzling series! Becks is back in his Emporio Armani undies for the new autumn/winter campaign, flaunting a well-oiled six-pack, skin tight briefs, and an uncharacteristically dark gelled back hair 'do

The first of the racy ads were unveiled yesterday, as a six-storey high image descended to cover the entire front façade of Selfridges.

SEE ALL THE BECKHAM'S ARMANI AD CAMPAIGNS HERE

Watching the scream-inducing spectacle, the footballer admitted, 'I don't mind having the photograph taken but it’s a little bit embarrassing when it's unveiled.'

He added, 'I don't know about it giving me a buzz but I'm very proud of it.'

While Becks took his place on the podium, wife Victoria looked on proudly from the sidelines.

Playing a back seat, the former Spice Girl watched as her beau was presented to his adoring fans, and then indulged in a spot of shopping, to the surprise of wandering Selfridges shoppers, as Becks met fans, and signed autographs.

SEE THE SEASON'S HOTTEST CELEBRITY AD CAMPAIGNS HERE

MORE POSH AND BECKS PICS HERE