Alexa Chung hit the stunning streets of St Tropez for Longchamp's Spring 2014 campaign, and it's even more glorious in video form.
Teaming up with the French leather goods brand to celebrate the 20th anniversary of its best-selling Le Pilage bag, the British style icon is in action mode for the new ad campaign. Or at least, more action than you'd expect to see on a catwalk.
Seen along the sun-stroked cobbles in a quiet French town, Alexa is captured by Jean-François Julien and styled by Alexis Roche.
Flashes of new season yellow, green and orange promise to tempt your spring wardrobes, as the style ambassador races around the city. And then there's the vintage Fiat convertible that is just is just too cute to contemplate.
It's hard not to reach for your passport (and purse) as Alexa hops behind the wheel of the blue retro ride, hair beautifully windswept and accompanied by a stylish yellow tote.
Other wish-list outfits include a nude jumpsuit, parrot print t-shirt and chic spring coat, all teamed with Longchamps' colourful arm-candy.
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