Alexa Chung's London Fashion Week Survival Guide
We asked FROW regular Alexa Chung just how she manages to survive London Fashion Week with her sanity in tact.

We asked FROW regular Alexa Chung just how she manages to survive London Fashion Week with her sanity in tact.
Alexa Chung is a London Fashion Week veteran. Having sat FROW at countless shows in New York, the model-presenter-turned-designer-turned-muse has been gracing the show spaces in our fair capital with her presence over the last few days.
We've seen her rocking 60s-inspired pigtail plaits at Topshop Unique, giggling with Daisy Lowe and Pixie Geldof at Erdem and stealing the show at Stella McCartney's Green Collection presentation. We managed to grab her for a quick chat on the front row at Emilia Wickstead and asked the all-important question: how the hell does one survive the madness of fashion week?
'Every season your brain melts a little more,' she told us. 'But, fashion's quite fun, so it's not too arduous, is it?' We couldn't agree more. That said, making it through LFW in one piece does require more than just a love of all things fashion. Watch our video interview below to find out Alexa Chung's 5 fashion week survival tips.
Video shot by Caroline Leaper. With thanks to Emilia Wickstead.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
-
Gucci launches The Art of Silk celebrating it's rich legacy of timeless silk scarves
Iconic
By Lily Russo-Bah
-
What does the Spring Statement mean for me?
Millions of British households are being hit with a wave of household bill hikes and welfare cuts — So how will the Spring Statement impact women like you?
By Mischa Anouk Smith
-
Introducing the expert judges of the first ever dedicated Marie Claire UK Fragrance Awards
They know a good scent when they smell one
By Lollie King
-
Roksanda's Autumn/Winter 2025 collection included three upcycled pieces- here's what to know
Take a peek inside the brand's colourful wonderland
By Sofia Piza
-
What to look out for at London Fashion Week Autumn/Winter 2025
Put these on your radar
By Rebecca Jane Hill
-
Alexa Chung, Zoe Saldana, and Rosie Huntington-Whiteley embrace the lingerie trend on the red carpet
Leave it to Alexa Chung to make bloomers look cool
By Mischa Anouk Smith
-
London Fashion Week’s 2025 schedule is here and one big name is missing
Everything you need to know
By Rebecca Jane Hill
-
This is the one London Fashion Week street style trend I kept seeing on repeat
Grunge all the way
By Penny Goldstone
-
London Fashion Week: The best celebrity looks from the front row
Your backstage pass to all-things LFW
By Mischa Anouk Smith
-
London Fashion Week Spring/Summer 2025: The Highlights
Here's what you'll be wearing next season
By Sofia Piza
-
London Fashion Week is 40 years old - we look back at some of the most iconic moments
A highlight reel
By Caroline Issa